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100 Cafes Campaign

Join the campaign to make 100 cafes near you more plant-based

Imagine walking down the street and seeing plant-based stickers in storefronts everywhere you go and plant-based options in every cafe and restaurant.  This would help normalise plant-based food and encourage more people to try plant-based options for lunch and choose dairy free milk in their coffee.

With your help, we are trying to get 100 cafes in 100 towns and cities to increase plant-based options in 2024. If we succeed, that would be 10,000 menu changes and plant-based promotions worldwide.

Your campaign tool kit

Email our marketing team for help printing materials to help your campaign such as window clings and flyers: [email protected]

  • Download your 100 Cafes Campaign guide for top tips
  • Download your campaign tracker template
  • Download best practices for preparing plant-based food in the kitchen
  • Download 3 simple low cost plant-based recipes
  • Download printable flag design for Plant Based Treaty friendly businesses
  • Download Plant Based Treaty endorsement sign-up sheets to leave in businesses
  • Download business card designs
  • Download sample flyer that we can customize for your campaign
  • Download sample default oat milk factsheet that we can customize for your campaign

Food accounts for one third of greenhouse gas emissions. Cafes and restaurants can play a key role in the plant-based transition to make the food system Paris aligned.

Watch the 100 Cafes Campagn webinar training

Participating cities

  • Argentina: Buenos Aires
  • Australia: Perth
  • Austria: Vienna, Vöcklabruck 
  • Canada: Armstrong, Edmonton, Kelowna, Niagra Region, Orangeville, Ottawa, Toronto
  • Cyprus: Larnaca
  • France: Calais, Reims
  • Germany: Bocham, Munich, Straubing, Stuttgart
  • India: Bengaluru, Delhi, Mumbai
  • Kenya: Kisumu, Sondu
  • Mexico: Hermosillo, Mexico City
  • New Zealand: Aukland
  • Norway: Bergen
  • Pakistan: Karachi
  • Qatar: Doha
  • Saudi Arabia: Riyadh
  • South Africa: Durban
  • Thailand: Chiangmai
  • United Kingdom: Evesham, Durham, Havant, Hinkley, Leeds, Leicester, London, Manchester, Nottingham, Sheffield
  • United States: Boston (Massachusetts), Cincinnati, Cleveland (Ohio), Colombus, Las Vegas, Lockhart, McKeesport, Pittsburgh, Puget Island, Richmond (VA) San Ramon (California), Sarasota, Ventura (California), Walnut Creek (California)
  • Turkey: Ankara, Izmir, Istanbul
  • Uganda: Kampala
  • Uruguay: Montevideo
For campaign support and to connect with the team, please email [email protected]