About Us
Our Mission
To promote a shift towards a just, plant-based food system that would enable us to live safely within our planetary boundaries and reforest the Earth.
Our Vision
A global Plant Based Treaty attached to the UN Framework Convention on Climate Change to enable a plant-based food system.
Plant Based Treaty Programs:
Collecting Plant Based Treaty endorsements
Our theory of change is to create bottom-up pressure on governments to negotiate a global Plant Based Treaty by getting endorsements from millions of individuals including notable celebrities, scientists and politicians, tens of thousands of groups and businesses, and hundreds of cities.
Plant Based Treaty City Program
We are building a support base and developing site-specific Plant Based Treaty teams to introduce motions to city councils to endorse the Plant Based Treaty and incorporate plant-based food strategies into existing climate, biodiversity and food poverty action plans. This will enable them to increase accessibility to nutritious plant-based food and disseminate public information campaigns about the benefits of plant-based diets.
Menu Change Not Climate Change
We’re using our series of Plant Based Treaty Playbooks outlining best practices for early childhood education, universities, senior homes, and athletes to expand plant-based food options and education in institutions. We develop Plant Based Treaty guides to universities, promote carbon labeling, and introduce plant-based trials and pledges in universities throughout the year by leveraging key calendar dates such as Earth Month, Meat Free May, Froshers Week, World Vegan Day, and Veganuary.
Advocacy at Global Climate Talks
We engage in UN advocacy at global climate conferences like UNFCCC Conference of the Parties (COPs), the Bonn Climate Conference, and UN ECOSOC Sustainable Development Goal (SDG) consultations to encourage them to adopt a plant-based food transition into their programs. We published our first annual report, Safe and Just, in December 2023.
Training and Capacity Building
We strengthen and grow the plant-based movement by launching tools and training, recruiting and empowering new advocates and launching impactful city teams.
Download our one pager which outlines our mission and programs 👇🏽
Our Values
Incorporate deep ecology and climate justice, a democratic organizational structure, DEI, and a globally representative core team and local leadership development.
Interconnectedness
We need to move towards a respectful and sustainable way of living on the planet where we have forests that we co-habitat with Indigenous land defenders and other species. The root cause of our climate crisis is our relationships with nature and other animals. We are trying to change the global narrative and worldviews to help people understand the interconnectedness of all life on Earth.
Solutions-oriented
Our environmental focus is on a safe and just food system incorporating interspecies, intragenerational, and intergenerational justice. We seek to find and implement practical and effective solutions to reduce the impact of the food system on our planetary and social boundaries.
Climate justice
We recognize that the impact of the climate crisis is not felt evenly around the world. We take an intersectional stance, oppose all forms of discrimination, and build coalitions with environmental and other social justice groups. The discussion of animal agriculture needs a central space in the climate justice movement, including accessibility to nutritious plant-based food.
Team Spirit
Teamwork cultivates motivation and collaborative behaviour, allowing us to effectively work towards our shared goals. Expanding team leadership encourages the development of local leadership and the growth of grassroots movements. We promote diversity, equity and inclusion through a commitment to a globally representative team in our recruitment processes.
Collaboration
Working together on common goals is essential to build something greater than one can alone in one’s silo. We provide training to our supporter base and work in coalition with partner groups to deliver our mission.
Our Year in Review | 2023
Reports and Publications
Safe & Just Report 2023
The Plant Based Treaty’s vegan donut economics approach to the food system