Privacy Policy

Last Updated: July 2026

1. Introduction

Plant Based Treaty (“Plant Based Treaty”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information in an open, transparent, and responsible manner.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, participate in our campaigns, sign petitions or pledges, make donations, subscribe to communications, volunteer, attend events, contact us, or otherwise interact with us online.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Plant Based Treaty is an international advocacy campaign and movement working to accelerate the transition toward plant-based food systems.

Mailing Address:

Plant Based Treaty
O15 Oaks
100 Bain Avenue
Toronto, Ontario M4K 1E8
Canada

Privacy Contact:

Email: [email protected]

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the details above.

3. Information We Collect

We collect information that you provide directly, information collected automatically when you use our website, and information received from trusted partners and service providers.

Information You Provide

Depending on how you interact with us, we may collect:

• Name
• Email address
• Postal address
• Country or region
• Telephone number
• Organization or affiliation
• Donation information
• Volunteer information
• Petition, pledge, or endorsement information
• Event registration information
• Media inquiry information
• Messages, comments, and correspondence
• Any information you voluntarily provide through forms or communications

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Operating system
• Language preferences
• Pages visited
• Referring websites
• Date and time of access
• Website usage data
• Approximate geographic location derived from IP address

Form Abandonment Information

Where enabled, our website may collect information entered into forms before a form is submitted. This information helps us improve user experience and identify technical issues.

Geolocation Information

Some forms may use geolocation functionality to help us understand campaign participation, supporter engagement, event interest, and regional activity. Geolocation information may be collected through IP-based location services or location information voluntarily provided by users.

4. How We Use Personal Information

We may use personal information to:

• Operate and maintain our website
• Process donations
• Process treaty endorsements, petitions, pledges, and campaign participation
• Communicate with supporters, volunteers, donors, and partners
• Respond to inquiries and requests
• Send newsletters and campaign updates
• Organize events and activities
• Improve website performance and user experience
• Analyze website traffic and engagement
• Prevent fraud, abuse, and security incidents
• Comply with legal obligations
• Protect our rights, users, and organization

We do not sell personal information.

5. Legal Bases for Processing

Where applicable under GDPR and UK GDPR, we process personal information on one or more of the following legal bases:

Consent

We process information when you voluntarily:

• Subscribe to newsletters
• Join mailing lists
• Opt into communications
• Accept non-essential cookies

Legitimate Interests

We may process information to:

• Operate our website
• Improve our services
• Understand campaign participation
• Protect our systems
• Prevent fraud and abuse
• Respond to inquiries

Contractual Necessity

We process information when necessary to:

• Process donations
• Register event participation
• Fulfill requests you make

Legal Obligations

We may process information to comply with applicable laws, regulations, court orders, or governmental requests.

6. Email Communications

If you subscribe to our mailing list or otherwise consent to receive communications, we may send:

• Campaign updates
• Organizational news
• Advocacy opportunities
• Event information
• Fundraising communications

You may unsubscribe at any time by:

• Clicking the unsubscribe link in emails; or
• Contacting us directly.

Petition signing, treaty endorsement, event registration, volunteering, or donating do not automatically constitute consent to receive marketing communications unless you specifically opt in where required by law.

7. Cookies and Similar Technologies

We use cookies and similar technologies to:

• Operate the website
• Remember user preferences
• Analyze website performance
• Improve user experience
• Manage consent preferences

Cookies may be categorized as:

• Strictly Necessary Cookies
• Functional Cookies
• Analytics Cookies
• Performance Cookies

Where required by law, we obtain consent before placing non-essential cookies on your device.

You can manage cookie preferences through our cookie banner and consent management platform.

8. Analytics

We use analytics technologies to understand how visitors use our website.

This may include:

• Google Analytics

Analytics information may include:

• Pages visited
• Time spent on pages
• User interactions
• Device and browser information
• Approximate location data

Where legally required, analytics tools are activated only after user consent.

9. Donations

Donations made through our website may be processed by third-party payment and fundraising providers.

Donation-related information may include:

• Name
• Contact information
• Donation amount
• Transaction information

Payment card information is processed directly by payment providers and is not stored by Plant Based Treaty.

10. Third-Party Service Providers

We use trusted service providers to operate our website and activities.

These may include services for:

Website Hosting and Infrastructure

• SiteGround
• Cloudflare

Security

• Wordfence

Forms and Data Collection

• WPForms
• WPForms Geolocation
• WPForms Form Abandonment

Email and Communications

• Mailchimp

Workflow Automation

• Zapier

Analytics

• Google Analytics

Mapping and Location Services

• Google My Maps
• MapGeo

Website Functionality

• GTranslate
• SmartVideo
• Ninja Tables
• Popups for Divi
• All in One SEO
• Complianz

These providers may process personal information on our behalf and are contractually required to protect such information.

11. International Data Transfers

Plant Based Treaty operates internationally and works with team members, volunteers, supporters, and service providers located in multiple countries.

Personal information may be transferred to and processed in:

• Canada
• United States
• European Union member states
• United Kingdom
• Other countries where our service providers operate

Where required by law, we implement appropriate safeguards for international data transfers, including contractual protections and other legally recognized transfer mechanisms.

12. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purposes described in this Policy
• Maintain organizational records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Retention periods vary depending on the nature of the information and applicable legal requirements.

When information is no longer required, it will be securely deleted, anonymized, or archived in accordance with applicable laws.

13. Your Privacy Rights

Depending on your location, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of personal information
• Restrict processing
• Object to processing
• Withdraw consent
• Request portability of personal information
• Lodge a complaint with a supervisory authority

To exercise any of your privacy rights, including requests to access, correct, delete, restrict, or transfer your personal information, please visit our Data Rights Request page or contact us at [email protected]

We will respond to verified requests within the timeframes required by applicable law. To protect your privacy and security, we may request information to verify your identity before processing a request.

14. California Privacy Rights

California residents may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including rights to:

• Know what personal information is collected
• Access collected information
• Request deletion
• Correct inaccurate information
• Limit certain uses of personal information

Plant Based Treaty does not sell personal information.

15. Canadian Privacy Rights

As a Canadian organization, we comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Canadian individuals may request access to or correction of personal information held by us, subject to applicable legal limitations.

16. Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from:

• Unauthorized access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

No system can guarantee absolute security, and users provide information at their own risk.

17. Children’s Privacy

Our website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

Parents or guardians who believe a child has provided personal information may contact us.

18. Third-Party Websites

Our website may contain links to third-party websites, platforms, and services.

We are not responsible for the privacy practices of third parties. We encourage users to review the privacy policies of any external sites they visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes will be posted on this page with an updated revision date.

Material changes may also be communicated through our website or other appropriate channels.

20. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Plant Based Treaty
O15 Oaks
100 Bain Avenue
Toronto, Ontario M4K 1E8
Canada

Email: [email protected]