MEDIA ALERT: Press Conference by Plant Based Treaty and Pro Veg with Oatly at COP26: Includes Evanna Lynch Video Statement

Media Contact(s): [email protected]

Plant-Based Treaty:
Stephanie Cabovianco, Plant Based Treaty campaigner, [email protected], +(44) 7526 174 619

ProVeg International:
Lara Pappers, Head of Communication, [email protected], +(44) 7594 194 554

A plant-based transition is critical to meeting global climate goals

GLASGOW – Endorsed this week by high profile climate activists including the McCartney family (Paul, Mary, Stella), Joaquin Phoenix, George Monbiot, the granddaughter of Gandhi, Ela Gandhi, and Moby, the Plant-Based Treaty aims to address and mitigate the core causes of climate change, building a fairer, healthier, greener world for all. 

The Plant-Based Treaty and ProVeg International invite you to attend our press conference at COP 26 Blue Zone from 10am to 10:30am on Friday 12th Nov. which will be livestreamed here.

WHAT: Press Conference by Plant Based Treaty together with ProVeg International and guest Evanna Lynch (Harry Potter actor) and Oatly. 

WHO: Stephanie Cabovianco (Plant Based Treaty), Raphael Podselver (Head of UN Advocacy, ProVeg International ProVeg), a video statement from actor Evanna Lynch, Cecilia Mcaleavay, (Director Sustainable Eating & Public Affairs Oatly);

The Plant-Based Treaty will raise the urgency of why we need a fair transition to plant based agroecology.

Raphael Podselver, Head of UN Advocacy, will explore the legislative possibilities to accelerate plant-based change

Actress Evanna Lynch will join as a guest speaker endorsing the Plant Based Treaty.

Cecilia Mcaleavay, Director Sustainable Eating & Public Affairs Oatly, will join as a guest speaker highlighting the value of plant-based alliances. 

WHEN: Friday 12 November, 10:00am-10:30 am GMT

WHERE: Durdle Door, Blue Zone, SEC Glasgow, G3 8YW and live streamed here.

WHY: Animal agriculture is one of the key contributors to greenhouse gas emissions, yet world leaders at COP26 are refusing to acknowledge this. The Plant Based Treaty organisers will discuss why it’s imperative to move to a plant-based economy, and answer journalists’ questions.

**If you are not able to attend the live press conference, you may submit questions in advance & Plant Based Treaty organisers will read some out to be answered. Email questions to [email protected] 

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About the Plant Based Treaty:

The Plant Based Treaty initiative is a grassroots campaign designed to put food systems at the forefront of combating the climate crisis. Modelled on the popular Fossil Fuel Treaty, the Plant Based Treaty aims to halt the widespread degradation of critical ecosystems caused by animal agriculture and to promote a shift to healthier, sustainable, plant-based diets. 

The Treaty urges leaders to negotiate a global agreement around the following three principles: 

• RELINQUISH: No land use change, ecosystem degradation or deforestation for the purposes of animal agriculture
• REDIRECT: An active transition away from animal-based agricultural systems to plant-based food systems
• RESTORE: Restore key ecosystems and reforest the Earth 

Scientists, individuals, groups, businesses, and cities are endorsing this call to action to put pressure on national governments to negotiate an international Plant Based Treaty. Leveraging this grassroots support, the campaign will work towards 10 million individuals, 10,000 organisations, 10,000 businesses and 50 cities to endorse the treaty by 2023, ahead of the Global Stocktake of the Paris Agreement (GST). Individuals, organisations, businesses and cities can endorse the Treaty by emailing their support to [email protected] or visiting https://plantbasedtreaty.org. 

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