2021 Press Releases


Message from Unmissable Cow: COP26, negotiate the Plant Based Treaty to avert climate catastrophe

Media Contact(s): [email protected]

Simone Scampoli, [email protected] +39 351 907 7810

Nicola Harris, [email protected] 07597 514 343

11 November, 2021


WHAT: 5 meter COP26 cow tour of Glasgow; activists will join the cow in a Plant Based Treaty dance

WHO: Unmissable inflatable cow and Plant Based Treaty campaigners

WHEN: Thursday 11 November, 9am – 11am

WHERE: Across the river from the SEC conference building, STV, Finnieston St, Glasgow

WHY: Animal agriculture is one of the key contributors to greenhouse gas emissions, yet world leaders at COP26 are refusing to acknowledge the cow in the conference room. The Plant Based Treaty organisers will discuss why it’s imperative to move to a plant-based food system now and answer journalists’ questions.

The inflatable 5 meter cow has been popping up around Glasgow. She was in George’s Square on Tuesday and at the STV building opposite the COP26 SEC building on Wednesday and will appear there again on Thursday morning.

Plant Based Treaty campaigner, Simone Scampoli says, “We need to talk about the cow in the room which is animal agriculture. Glasgow has lots of vegan options, the COP26 conference should have followed suit. It is vital to lead by example and negotiate a Plant Based Treaty for all the world. We plastered Glasgow with a lot of Plant Based Treaty stickers and distributed 20,000 Plant Based Treaty Guides to Glasgow.”

In a statement earlier this week, Paul, Mary and Stella McCartney said, “We believe in justice for animals, the environment and people. That’s why we support the Plant-Based Treaty and urge individuals and governments to sign it.”

This week George Monbiot pledged his support for the Plant Based Treaty, he said:

“I’m backing the Plant Based Treaty, which urges leaders to recognise animal agriculture as a leading cause of climate change and promotes a shift towards sustainable vegan meals. We must all do our part to protect the planet – and cutting out meat, eggs, and dairy is one of the easiest and most effective ways to help. Animal agriculture is responsible for sky-high carbon emissions as well as the suffering of billions of animals each year. If COP26 organisers are serious about preventing an imminent climate catastrophe, they must address the elephant in the room: so long as we raise and kill animals for food, we’re putting our future at risk.”

Plant Based Treaty communications director Nicola Harris said, “We call on COP26 delegates to follow the lead of the 18MPs who have signed EDM434 in support of the Plant Based Treaty. Momentum is building with endorsements from two cities, George Monbiot, William Ripple and IPCC scientists. Now we need world leaders to pay attention to the cow in the room and negotiate a Plant Based Treaty to avert a climate catastrophe.”



Cow Photo: https://drive.google.com/drive/folders/1Qtvt5C8Tr1yq7hgbJdCRA2Jp135CYkr_?

Press photos: https://drive.google.com/drive/u/5/folders/1DHBXPjXEWYN1Ulo_NX7F_kF9ZqlGQNrD


As a companion to the UNFCCC/Paris Agreement, the Plant Based Treaty is a grassroots initiative calling upon national governments to negotiate a landmark international treaty—the first of its kind to put food systems at the heart of combating the climate crisis.

The Treaty aims to halt the widespread degradation of critical ecosystems caused by animal agriculture, to promote a shift to more healthy, sustainable plant-based diets and to actively reverse damage done to planetary functions, ecosystem services and biodiversity.

Website https://plantbasedtreaty.org/ 

Instagram: https://www.instagram.com/plantbasedtreaty 

Twitter: https://twitter.com/Plant_Treaty 

TikTok: https://www.tiktok.com/@plantbasedtreaty 

Facebook: www.facebook.com/PlantBasedTreaty